Privacy Policy

How Novus Altair Limited (trading as Novus Guard) collects, uses and protects personal data across our website, apps and related services.

Last updated: 16 July 2026 · Controller: Novus Altair Limited

1. Introduction

Our vision is to continually raise our standards and become the organisation that stands out in the security and IT industry — not only meeting our customers’ expectations, but exceeding them through compliance, conformance and performance reviews.

Data protection is a high priority for the management of Novus Altair Limited (“we”, “us”, “our”). This Privacy Policy explains the nature, scope and purpose of personal data we collect, use and process in connection with:

the Novus Guard marketing website at novusguard.co.uk (and related Novus Altair domains where they point to our content);
Novus Guard Pro, Solo, officer / control and related mobile apps and web applications; and
related sales, support and operational communications.

Processing of personal data (for example name, address, email or telephone number) is carried out in line with the UK General Data Protection Regulation (UK GDPR), the EU GDPR where it applies, and other applicable data protection law. Where processing is necessary and no other lawful basis applies, we obtain consent.

Internet-based transmissions can never be guaranteed as absolutely secure. You may also contact us by telephone if you prefer not to send personal data online.

2. Who we are (controller)

For personal data processed for our own purposes (this website, our sales and marketing, and the Novus Guard platform where we determine the purposes and means of processing), the controller is:

Novus Altair Limited
29 Salisbury Avenue
Barking, IG11 9XQ
United Kingdom

Phone (24/7): 020 8507 2743
Email: info@novusguard.co.uk
Also: info@novusaltair.com

Privacy and data-protection enquiries (including data subject requests) should be sent to the email addresses above with the subject line “Privacy request”, or by post to the UK head office. We will direct your request to the appropriate contact (including any data protection lead / officer as appointed).

Business customers: when your organisation uses Novus Guard Pro to manage officers, sites, jobs or visitors, your organisation is typically the controller of workforce and end-user data, and Novus Altair Limited acts as a processor under your instructions and contract. This policy describes our own processing; your contract and any data processing agreement govern processor activities.

3. What this policy covers

This policy applies to personal data we process when you:

browse or interact with www.novusguard.co.uk;
contact us (phone, email, contact form or live chat);
request a demo, pricing information or marketing materials;
register for or use Novus Guard Pro, Solo, bidding / job-related portals, or related apps;
apply for a job or submit information for recruitment; or
interact with our social channels or embedded media (for example YouTube videos on this site).

4. Data we collect

4.1 Information you provide

Identity and contact data — name, email address, telephone number, company name, job title, country or region.
Enquiry and message content — information you type into the contact form, email, chat or other forms.
Account and profile data — credentials, organisation / tenant details, roles and preferences when you register for Pro, Solo or related services (typically via app.novusguard.co.uk or app stores).
Operational data (platform users) — depending on modules enabled: location and SOS-related signals, job and patrol activity, check-calls, documents you upload, visitor records, fleet or HR module data, and similar operational content entered by your organisation or users.
Recruitment data — CV, work history and other details you submit for vacancies or bidding-related opportunities.

4.2 Information collected automatically

Technical and usage data — IP address, browser type, device type, approximate location derived from IP, pages viewed, referring URL, and timestamps (server logs and similar).
Cookies and similar technologies — see Cookies Policy and section 11 below. This marketing site may load third-party scripts (for example live chat) that set their own cookies.
App diagnostics — crash reports, performance metrics and device identifiers needed to keep mobile and web apps secure and reliable, where enabled.

4.3 Information from third parties

Public sources or business directories where lawful for B2B outreach.
Payment or identity providers if used at signup or billing (only as needed to complete the transaction).
App stores and hosting / mapping / messaging providers that support the product stack.

We do not intentionally collect special category data on the marketing website. Platform modules may process health- or safety-related information (for example SOS context) only where necessary for the service and under appropriate lawful bases and customer instructions.

5. How we use personal data

To operate, secure and improve the website, apps and platform.
To respond to enquiries, provide demos, quotes and customer support.
To create and administer accounts, licences, billing and subscriptions.
To deliver safety, workforce, fleet, patrol and related operational features you or your organisation enable.
To send service messages (security alerts, downtime, material product changes).
To send marketing communications where permitted (and with an easy opt-out).
To process job applications and assess suitability for roles or contractor opportunities.
To comply with law, enforce terms, prevent abuse and protect rights, property and safety.
To produce aggregated or anonymised analytics that do not identify individuals.

6. Lawful bases (UK / EU GDPR)

Depending on the activity, we rely on one or more of:

Contract — to provide the services you or your organisation request (including trials and paid subscriptions).
Legitimate interests — to run and improve our business, secure systems, respond to B2B enquiries, and market similar products to existing or prospective business contacts, balanced against your rights.
Consent — where required (for example certain cookies, optional marketing, or specific app permissions). You may withdraw consent at any time without affecting prior lawful processing.
Legal obligation — where we must retain or disclose data to meet legal or regulatory duties.
Vital interests — in rare cases, to protect life in a genuine emergency (for example SOS-related situations).

We do not sell personal data. We may share data with:

Service providers (processors) — hosting, email, SMS, mapping, analytics, customer support tooling, payment processors and similar suppliers under contract and confidentiality terms. On this website that currently includes, among others, Tawk.to for optional live chat and YouTube / Google when you open an embedded video.
Your organisation — if you use Novus Guard under an employer or client tenant, administrators of that tenant may access data according to their configuration and policies.
Professional advisers and authorities — lawyers, auditors, insurers, or regulators / law enforcement where required or permitted by law.
Business transfers — in connection with a merger, acquisition or reorganisation, subject to appropriate safeguards.

8. International transfers

Novus Altair operates from the United Kingdom and has offices and partners in other regions (including the EU, UAE and Pakistan). Personal data may be processed outside the UK / EEA where our providers or group operations require it. Where we transfer personal data internationally, we use appropriate safeguards such as the UK International Data Transfer Agreement / Addendum, EU Standard Contractual Clauses, or other lawful mechanisms, and assess risks as required.

9. Retention

We keep personal data only as long as needed for the purposes above, including:

Enquiry / contact data — typically up to 24 months after last meaningful contact, unless a longer relationship or legal hold applies.
Customer / account data — for the life of the contract and a reasonable period afterwards for billing, disputes and legal claims (often up to 6–7 years for financial records under UK practice).
Platform operational logs — according to product configuration, customer contract and security needs.
Recruitment data — usually up to 12 months after the process ends unless you agree to a longer talent-pool period or law requires otherwise.
Server and security logs — shorter rolling periods unless needed for investigation.

When data is no longer required, we delete or anonymise it. Routine erasure and blocking procedures support this.

10. Security

As controller (and as processor for customer data), we implement technical and organisational measures appropriate to the risk — including access controls, encryption in transit where standard, environment separation, staff confidentiality obligations and monitoring. No method of transmission or storage is 100% secure; please use strong passwords and report suspected incidents promptly to info@novusguard.co.uk.

11. Cookies and similar technologies

Cookies may be used for essential site operation, preferences, security, live chat and, on some properties, analytics or marketing. Full detail is in our Cookies Policy. You can control cookies through your browser settings; blocking some cookies may affect features such as chat or media embeds.

12. Your rights

Subject to conditions and exemptions under UK / EU data protection law, you may have the right to:

Confirmation and access — whether we process your data and a copy of it;
Rectification — correct inaccurate or incomplete data;
Erasure (“right to be forgotten”) in certain circumstances;
Restriction of processing in certain circumstances;
Data portability for data you provided to us on the basis of consent or contract;
Object to processing based on legitimate interests, and to direct marketing at any time;
Withdraw consent where processing is consent-based;
Complain to a supervisory authority.

In the UK, the supervisory authority is the Information Commissioner’s Office (ICO) — ico.org.uk. We would appreciate the chance to resolve concerns first via the contact details above.

To exercise rights, email info@novusguard.co.uk with enough detail for us to verify your identity and locate your data. We aim to respond within one month (or as otherwise required by law).

13. Children

Our website and business services are directed at organisations and adults. We do not knowingly collect personal data from children under 18 via this marketing site. If you believe a child has provided personal data, contact us and we will take appropriate steps to delete it.

14. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will change when we do. Material changes may also be notified by email or a notice on the website where appropriate. Continued use of the site or services after an update constitutes awareness of the revised policy; where consent is required, we will seek it as needed.